Nowadays, OTT platforms are gaining huge popularity among people.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT is a service that provides diverse media through online networks.
Netflix, Watcha, and TVING are well-known examples.
Unlike traditional cable TV, users can choose what they want to watch at any time.
There are many reasons why OTT has become popular.
It allows people to enjoy different genres from a single service.
Films, series, and variety programs can be selected by preference. check here
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
Being able to stream anywhere using mobile devices is also attractive.
However, as subscription fees keep rising, more people feel financial pressure.
Therefore, many viewers are turning to free streaming platforms.
Free platforms supported by ads let people watch without cost.
This is especially attractive to users who care about budget.
FAST services are becoming popular as ad-supported alternatives.
An example is KT’s “Gi Live,” which attracted many users.
FAST is seen as a future growth engine in a slowing TV industry.
Free streaming’s strongest point is that users don’t need to pay.
It also offers various content, expanding user choice.
The disadvantage is that ads are unavoidable.
Also, content quality may be lower than paid OTT services.
Both markets will likely keep developing over time.
Advertising-supported services will likely attract more viewers.
Being able to watch without cost is highly appealing.
I believe harmony between paid and free services is essential.
Using both strengths together gives consumers more satisfaction.
I look forward to seeing how the streaming industry develops in the future.